Are you concerned about your site’s security and safety?

I hope your answer is yes because online presence is more fragile than many people may think.

Websites struggle with malicious attacks, unethical competitive tactics and sudden loss of traffic on a daily basis, and those threats are diverse and plentiful.

Setting up a solid monitoring routine will give you peace of mind and make your marketing strategy better informed and more predictable.

1. Get Alerted When Your Site is Down

Every site however big or small will be down at some point, and there’s no way around it. Even Google and Twitter go broken at times!

What matters is how fast a brand is there to fix things and update their customers.

This is why monitoring your site and getting instantly notified when it is down is so important.

Pingdom is one of the best uptime monitoring platforms out there. What’s great about the solution is that there’s an option to monitor your site from different parts of the world, so you will know if your servers are inaccessible from abroad, even if it seems to be working on your end.

Pingdom comes with statistics showing your uptime stats over time. If your site is often down, it is worth talking to your hosting provider or switch to a new one.

There are many more performance monitoring tools for you to check out if you have a larger website. It is also a good idea to set up cross-device tracking using Google to monitor if your site performs well on different devices.

2. Get Notified When Your Site is Hacked

Websites often get hacked by cybercriminals who create malicious software that’s installed on your site visitors’ devices without their knowledge. This software aims at gaining access to personal information or to damage the devices, usually for financial gain.

Malware harms your brand’s reputation, ruins your site’s organic visibility, and consequently impacts your bottom line.

Malicious attacks are very common. I am dealing with half a hundred various sites on a monthly basis, and I have yet to see one that hasn’t been affected by a malware attack. In fact, in 2020 5.6 billion malware attacks were carried out.

This aligns to the overall state of digital security worldwide. According to Aura, every 10 seconds someone becomes a victim of identity theft or fraud. This number just seems surreal. Unless you protect your site and its users, you are going to face a huge privacy-related reputation crisis of which we saw hundreds already.

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